Vic Sotto and the 5 Most Iconic SMB Endorsers

Bert “Tawa” Marcelo
Bert’s persona as a Filipino everyman earned him several spots in SMB’s line of TVCs in the 70s up to the late 80s, most notably alongside Subas Herrero in “Boss”, “Bruno”, and citing the value of kaibigan equals kautangan in 1983’s “Kaibigan” commercial. Bert’s greatest legacy however would include a few other regulars, surveyed as the most iconic SMB commercial ever made.

Rico J Puno, Flash Elorde, Amang Parica, and co.
A group that needs no introduction by now, “Isang Platitong Mani” would prove to be the start of many great things for this particular beer brand and the personalities that were cast in it. This classic TVC has spawned several sequels up to the 80s, culminated by a 1986 movie of the same title that stars Bert “Tawa” Marcelo, Rico J Puno, Pilita Corrales, Panchito, Nova Villa, and Palito.

Apo Hiking Society
Jim Paredes, Danny Javier, and Buboy Gorovillo took the reigns as soon as the late 80s came. The trio first appeared in the SMB “Sabay Tayo” commercial, giving a new wayward twist to an otherwise wholesome barkadahan experience. Women became a staple in beer culture, and their “Si Boom, si boom” and “Homeboys” TVCs would only fortify their decade long SMB legacy.

Manny Pacquiao
Manny has shared screen time with Erik Morales, Kris Aquino, and Jet Li in just three of many SMB commercials he has done over the past decade. He is also a part of a modern day SMB gang that features Michael V, Efren “Bata” Reyes, and Derek Ramsey, recreating the 1970s classic “Isang Platitong Mani” commercial. To date, Manny’s busy doing Red Horse and Ginebra San Miguel ads.

Fernando Poe, Jr.
FPJ reportedly signed a P27 million advertising contract – the highest rate ever for a single endorser – with San Miguel Beer to do nine commercials over a span of three years. His TVCs tackled the wonders of friendship and nationalism, most of which garnered critical acclaim during the late 80s. Movies such as Pakners and Ayos Na Ang Kasunod featured him drinking a Pale Pilsen or two.