Whatever You Think, Think the Opposite by Paul Arden
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An interesting read that twists your brain and makes you look at things at a different angle. Think the Opposite provides plenty of factual stories that serve as practical examples on how to see crappy situations and events as fantastic opportunities and life-changing chances. The stories are smartly written, accompanied with unusually eye-catching visuals that advertising folks like, which Paul Anderson is. Think the Opposite is an optimistic read, sans that annoying chirpy “you-can-do-it-I-know-you-can” tone most optimistic reads (and folks!) have.About the author
Paul Arden was a former executive creative director at Saatchi & Saatchi. He was genius behind the UK’s most successful ad campaigns: British Airways, Anchor Butter, and Fuji, among others.
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Whatever You Think, Think The Opposite Kirkus Review
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