Why We Buy, the Science of Shopping by Paco Underhill
September 18, 2006
This book answers all the questions you ask yourself about women and their shopping habits. Why we Shop explains why women (people in general actually) act the way they do inside a store, a grocery, and the mall. The first few chapters give off that scholarly vibe, making the reader feel as if he were reviewing a thesis. But read along, soon you’ll find yourself absorbed in Underhill’s observations and explanations. Quite interesting are his theories on why people never seem to pick up baskets laid right smack on the entrance, why signs and tarps are ignored, and why overly friendly sales associates scare shoppers away. Great for businessmen, too. About the author
Paco Underhill is a world-famous retail anthropologist, meaning he helps companies understand the behavior of today’s consumer. His studies illustrates how today’s retail world is ruled by factors such as gender, “trial and touch” and human anatomy. His columns and editorials have appeared in the New York Times, London Times, Wall Street Journal, and the Christian Science Monitor. This is his first book and has been published in 30 languages and has sold over 750,000 copies.
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