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Feb 17, 2015
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Ousted Laguna governor ER Ejercito has returned to demonstrate his mastery in crafting movie posters that trigger an intense bubbling of emotions in us—mostly those that have something to do with cringing.

Look at it:

The poster though is just a part of the issue. The main point of contention here is that ER Ejercito is apparently making a movie about the Fallen 44 from the still-fresh Mamasapano Incident in Maguindanao last month. The poster was uploaded on Ejercito's official Facebook page along with a caption that reads:

"Bilang pagpupugay natin sa 44 bayani ng Elite PNP-SAF officers na nagbuwis ng buhay sa Mamasapano clash, isasapelikula ng inyong lingkod ang makulay na buhay at kabayanihan ng ating mga magigiting na sundalo upang mabigyan ng tamang pagkilala at pagpupugay ang #Heroes44

I-LIKE ang aming movie page sa:

www.facebook.com/SpecialActionForceMovie"

The post was uploaded on the evening of February 16, Monday:

Even better, Ejercito has gone on to make an alternate poster for the film, which he released today, February 17, featuring a gallery of the Fallen 44's faces side by side with his (Photoshopped) face.

On the movie's Facebook page, the posters have also been featured, with a number of netizens posting their reactions, mostly negative:

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Based on these comments, the negative reaction seems to stem from three things:

1) It's just too soon.

2) The poster is signature ER. (Our theory is that his graphic designer is playing the role of the tailor who spun with invisible thread in The Emperor's New Clothes and is completely making fun of him.)

3) His huge face on the poster. It feels more like a campaign poster than anything else. (We mean, come on bro, do you feel like you're bigger than the whole Mamasapano Incident?)

4) Yes, we know we said three things, but this has to be asked: How hard could it be to actually get a photo of you in a camo uniform instead of having your face superimposed on another commando's body? (Then again, authenticity has never been a strong suit for many Filipino politicians.)

Or for all we know, this could be just some clever marketing ploy where we end up sharing his poster all over, coincidentally providing more publicity to the whole thing.

Not all the comments have been negative though as there were a number of them commenting positively, as reported by ABS-CBN.

You thoughts, fellas?

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