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Mar 6, 2014
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Look at this print ad. This advertisement, which appeared on the Philippine Daily Inquirer last Sunday, March 2, was made by the Bureau of Internal Revenue (BIR).

It shows a female doctor sitting on the shoulders of a female teacher, along with the following copy: "When you don't pay your taxes, you're a burden to those who do. Do your share." Also included in the ad were their respective salaries and tax returns. The BIR's message was pretty clear, right?

Here's the problem: The Philippine Medical Association (PMA) is crying foul over this campaign, because it allegedly portrays doctors as tax cheats. "To project to the entire nation through the trimedia that medical doctors are tax cheats per se is absolutely unfair," says PMA President Dr. Leo Olarte.

BIR Commissioner Kim Henares however claims that doctors should not get hurt by their ad, since there are indeed a high percentage of tax evaders among their ranks. "That perception is based on experience and on data we gather. Instead of getting hurt, shouldn't doctors who pay inaccurate taxes feel ashamed?" she asks.

So much controversy for something so simple. Will everyone finally lighten up if we do a spoof of this ad? We'll take our chances! Scroll down for the latest products of FHM's Meme Machine!

If only they focused on Timothy Bradley's zero-shower policy, we wouldn't be in this mess. On second thought...


You know what feels like a real burden? #PoorLeo not winning an Oscar this year.


If Calvin Abueva gets himself in trouble again, the league should fine him and use the money to put out this ad.


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