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Aug 18, 2016
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The country has been swept off its proverbial feet by the Pokémon GO craze ever since its release here in the Philippines almost two weeks ago. People are talking about it non-stop not only because it's fun to play, but also due to the positive impact it has especially to local businesses. Some of these businesses also double as PokéStops where players are allowed to collect items such as eggs and more Poké Balls to capture Pokémons.

Recently, malls and other commercial establishments have been holding lure parties in order to attract players, aka potential customers. As a result, the Department of Tourism (DOT) thought of an idea—why not place Pokéstops at Philippine tourist spots?

In an exclusive interview with Manila Bulletin, Tourism Media Director Ina Zara Loyola said that the game is “doing what the tourism department is trying to do and that is to encourage people to get off the couch and explore the community.”

The DOT plans to ask the game’s developers, Niantic, to place more lures or Pokéstops in tourist spots all over the country. These lures attract nearby Pokémons making it easier for players to catch them. More players equals more people. More people equals more business.

“Right now, we are contemplating to check if they can put more lures in some tourism spots that are safe for players to walk around," revealed Loyola. "We heard that we only need to send them an email. We heard some countries have done it already.”

The Tourism department is looking to place the lures in places such as Intramuros, Rizal Park, and Nayong Pilipino (in Pampanga), to name a few.

“You see, not all the people in Manila go to Luneta,” stressed the government official.

Let’s hope Niantic would grant DOT’s request.

 

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