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Dec 15, 2011
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Yahoo! staged the Y! Rocks, the biggest music concert ever. It was held simultaneously across Manila, Cebu and Davao last December 8, 2011. It featured 12 breakthrough artists who shared the limelight with some of the country’s icons in Filipino music including Wolfgang, Urbandub, Pupil, The Dawn and Imago.

“Music is a big part of Yahoo! and since launching OMG!, we have hosted a number of online music events with great success. In keeping with Yahoo!’s tradition of music and expanding the boundaries of mainstream listening, Y! Rocks pays a tribute to the richness and diversity of ‘Original Pilipino Music’ and showcases the exceptional talent we have in the country,” states Arlene Amarante, Yahoo! Philippines Country Ambassador.

Both breakthrough and mainstream bands were selected by Yahoo! viewers via online voting. For the breakthrough acts, three bands were selected per genre who topped the viewer’s choice - for rock, pop, indie and soul/R&B. There were over 70 submissions of video online and they were trimmed down to 12.

The final roster of twelve were adjudged based on originality (40%), musicality (30%) and chemistry (30%). Dingdong Avanzado, Secretary General of Organisasyon ng Pilipinong Mang-aawit (OPM) was the chair of the jury.

Yahoo! believes in the talent of those who are beginning but are already making a mark in the music scene. “We want to promote and support OPM, support up-coming & budding Filipino artists. So we wanted to be a venue for these up-coming artists before they make it big in the showbiz world,” says Crystal Lee, Marketing Manager of Yahoo! This opportunity will give them proper exposure by featuring them on the OMG! page of Yahoo!

Originally, the plan was to feature four Breakthrough Acts per region - for Manila, Cebu and Davao. But only one was qualified to perform at the Y! Rocks concert at SM Cebu and one at SM Davao.

The concert started at 5:00pm in Manila. Early on, dark clouds hover in the sky until it started to drizzle. Evening came and rains began to pour intermittently but fans stayed so patiently eager to see their favorite bands to rock the night. The show had a short break to give way for the heavy downpour of rain. Concert resumed when the mood of the weather was getting okay.

Ten breakthrough bands showcased their talent at the SM Mall of Asia Concert grounds. They were: Ma. Laurice Jamero, Penguin, Jeepney Joyride (Quezon City), Bulacan Indios, Stereo Deal (Manila), Stories of Now, Paranoid City (Makati City), Row Four (Novaliches), Yield Avenue (Calamba, Laguna), and White Sunday (Malolos, Bulacan).

Simultaneously, FOC Fashion of Cebu City performed at SM Cebu while Highway Drive of Davao City rocked the night at SM Davao.

There were thirty-two mainstream bands who performed in Manila, namely: The Dawn, Wolfgang, Parokya Ni Edgar, True Faith, Urbandub, Pupil, Callalily, 6cyclemind, Stonefree, Gloc 9, Tanya Markova, Sandwich, Razorback, General Luna, Somedaydream, Pedicab, Karl Roy, Techy Romantics, Dice and K9, Franco, Wilabaliw, Hijo, Shirley, The Jerks, Taken by Cars, Paramita, Not So Fast, SinoSikat, Badburn, Archipelago, Mike's Apartment, and Hilera.

Meanwhile, Salamin, Ney and Ebe Dancel performed for Cebu; and Rico Blanco, Never The Strangers and Greyhoundz made their fans happy in Davao. The concert in Manila ended around 2:30 am of December 9. It was an insomniac affair, but most definitely a concert experience like no other.

“We are going to continue to having efforts in supporting music. It’s the best way to target the youth and to engage with Filipino users online. Because Yahoo! has been very active in all the biggest concerts in the Philippines,” Lee believes.

In hindsight, only one word is awesome enough to describe such a rocking night. Bear with us on this one: yahoo!

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WORDS BY ARVIN ELLO
IMAGE FROM WWW.PH.YAHOO.COM/YROCKS
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