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May 6, 2015
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The new commercial for Sean "Diddy" Combs' new Sean John perfume, "3AM," has been banned after being deemed too racy by officials at Macy's, the department store chain in which the product will be unveiled.

According to entertainment website Page Six , Diddy had to re-edit and recut the original version to tone it down. There were also rumors of police getting involved during the shoot in his LA apartment when it went past schedule.

Why all the fuss? Not only did Diddy's real-life girlfriend of seven years, Cassie Ventura, went au naturel in the ad (read: multiple nipple shots), it also featured some intense choking, groping and pumping between the two.

As for the backlash he expects, Diddy told Style.com, "I think if people hear about the video, they’re going to hear that it’s racy and provocative, but I also think they’re going to hear people say that it’s beautiful. That whole interaction has nothing to do with sex as much as it has to do with love. My concept is that love is the new sexy."

Apparently, Diddy's concept of love involves...

A BIT OF CUDDLING ATOP A TINY ISLAND

FACE-CARESSING

A STAIR CHASE

CASSIE BRINGING SEXY BACK


A DOSE OF DOMESTIC VIOLENCE

BOUTS OF UNDRESSING

AND THE CLINCHER: A TRULY NSFW SCENE, SIMULATING SEX

All of those because of this:

Can't get enough of the GIFs? Here's the full ad:


Video via highsnobiety

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