Smell Like Sean John, or P.Diddy, or…

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First, there was, well a whole lot of them Hollywood celebs starting their own fashion lines and fragrances.

Smell Like Sean John, or P.Diddy, or… Most recently, there was Antonio "Zorro" Banderas who launched his own scent. Now, it's Puff Daddy aka P. Diddy aka Sean John. You gotta hand it to Puff. Or Diddy.

Apart from his music career, the hip-hop artist, also has his own clothing and fragrance line, Sean John. On an all-time creative high, he's releasing a fragrance called, ehem, I Am King.

On paper, I Am King is described as, and we quote, “an untraditional fresh fruity wood scent that combines clean notes with sensual fruits and warm skin nuances.” We know, it sounds like a Friday night rambling of a drunken buffoon.

So we just had to shut up and try it on. What do you know? It’s almost like Puff’s—or P. Diddy, or Sean John—mojo in a bottle! We say the scent can give the wearer refreshing confidence and inspiring intensity.

Given the I Am King moniker and knowing from whom it comes—Sean John, or Puff or Diddy no other—such cojones should be expected. The scent is designed to inspire those who dream big and want to live large.

So if you’re a fan of Diddy, or if you just want to feel that confidence that has long evaded you, perhaps it’s time to spray on some I Am King? Besides, you do know that women has long found confidence to be an attractive quality, yes?

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