In the press material that we got, we learned that "I Am King empowers the modern man to take on the soul of a king and conquer his biggest dreams.” How exactly can your perfume do that?
I Am King makes the ultimate statement: Here I am, in all my glory. Smell the power. Feel the success. It’s for the man who dreams big and aspires to live large.
The scent empowers its wearers with confidence to live their dream and feel like a king. As opposed to the raw sexuality of Unforgivable, I Am King represents a seductive refinement, power and ultimate luxury.
Should the perfume embody the man or vice-versa?
The perfume is emblematic of the man. I Am King embodies the lifestyle that everyone desires to live: exclusive, expensive, it’s about greatness, being at the top of one’s game.
The ad campaign for this perfume has you trotting along with models Bar Rafaeli and Ana Paula. How hard was it to choose which beautiful women should be in the ad campaign?
I felt Bar and Ana were the ideal women to represent the beauty surrounding the modern-day king. Their beauty is truly captivating.
From the cars to the paparazzi to the beautiful women, the ad campaign images reflect the modern-day king in his powerful, mysertious, sexy swagger.
Can you please predict the next men’s fashion must-have item?
Keep a look out for our slim three-piece Sean John suits…
Let’s say we only had money for one clothing item, what should we buy?
One aspect to my personal style that I cannot be without are sunglasses from my Sean John eyewear collection.
You're a great businessman, what's your secret?
I constantly challenge myself to do more, to never rest on any laurels. I'm all about constant growth and change—that's how you continue to achieve success.
I also believe my total invovlement in everything that has my name on it has contributed to my success. Anything that has my name on it is an extension of me, so wahtever product I put out, there I believe in 100 percent. My brand and its products are my reptutation.
Do you see yourself changing your name again in the near future?
I change my name with the different phases in my life—as my personality and interests evolve. It's always me, but just different extensions or variations of myself. It all depends where life takes me.
Swing by the freebies section so see how you can win a bottle of I Am King!
