Either the person who thought of this concept hates seeing sneakers being used to put out still-lighted cigarette butts, or simply doesn't fancy smoking.
Anti-tobacco advocacy group truth teamed up with Brooklyn-based graphic artist Kevin Lyons last month to put up a causal monster-themed mural, which recently was transformed into a limited-edition sneaker under Vans.
Introducing, the Truth Kevin Lyons Authentic:
The original artwork was done in Raleigh, North Carolina, where tobacco usage is higher than the average. Aside from the black-and-white, minimalist cartoon monsters, the visuals also feature phrases adhering to truth's "Finish It" campaign, which is about the current generation ending tobacco use once and for all.
Vans must've thought that the best way to spread the word about the anti-smoking campaign was to dress up its targets with powerful messages on what they are standing for. Anyway, check out how the cool mural-to-shoe transfer came about in the video below:
The Kevin Lyons x truth x Vans shoes are currently available online for $60 (around P2,900) and at all Vans stores in the US.
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