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Right from its Holiday 2010 Collection are the Levi's Never Worn Jeans. It's called thus because it's made with technology that will make its color and fit seem like brand new...even when you've had it for as long as a pair of Levi's can last (which is practically forever).

Levi's promises these jeans to retain their color and never fade, no matter what you do or where you go. And so you can wear these denim to work or bring them with you to vacation, work them up (business casual, anyone?) or dress them down (casual Fridays, more like it?) and still look sharp and smart.

Check out the gallery below to see what we're raving about.

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