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The summer heat is no stranger to you, for sure. But more than exasperating heat, it’s the sun’s harsh rays you need to take note of. [firstpara] Thanks to the dwindling ozone layer, the sun’s rays are stronger than ever before. Hence, it is more dangerous to your skin.

Forget about vanity, gentlemen. This is no longer about trying to look like a million Pesos. Applying sunscreen should be the same as showering everyday or clipping your toe nails. Simply put, it’s gross when you don’t.

When you’re out to get baked on the beach, of course, you’ll need heavy duty sun protection. Check out Shiseido’s Very High Sun Protection. Apart from its SPF 50+, it is also water-resistant, so you can hit the waters and still be protected.

But applying sunscreen should no longer be just a beach affair. As soon as you head out your door, your skin is all for the sun’s taking. So make sure you make it a part of your daily routine. While an SPF30 should be okay enough, an SPF50 is your best bet.

Apply sunscreen when you’ve washed your face. The lotion requires a bit of settling down onto your skin, so make sure you apply 20 minutes before you head out the door.

Certain sunscreens, like Shiseido’s Urban Environment UV Protection Cream Plus, will protect your skin from the city’s elements, too such as air pollution, which of course, is always a welcome help.

Think of it as preventive cure. You wouldn't want to look like prune five years from now, would you?

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