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There's a new astig scent in town and from Diesel and they call it Fuel for Life. That's right, your favorite if-only-it-weren't-so-expensive denim brand brings their irreverent attitude to grooming with Fuel for Life. Diesel calls it "the scent of the new jeans generation, an olfactory connection with what's happening today."

Diesel likens the scent to a great pair of jeans: Fuel for Life is fresh and sexy and will fit you and your gung-ho attitude like one.

Fuel for Life comes in a his-and-hers arrangement. The scent for him has the freshness of aromatic citrus with lavender and dry wood for a modern take. Fuel for Life wants to be what the jeans has become for fashion: become a symbol of youth.

And so, both for him and for her bottles come dressed in fabulous stonewashed, raw-seam maong with the famous Diesel label for good measure.

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