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Oct 12, 2015
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Listen up, sneakerheads!

adidas has just unveiled something sole-tastic: a new kind of footwear tech we wish will be integrated into all upcoming sneakers. Yes, it's that (potentially) groundbreaking.

It's called Futurecraft 3D, and it packs more than just a fancy name:

What you just saw is a 3D-printed midsole (the part of the shoe between the inner and outer soles) which adidas plans to incorporate in their future designs. The idea is to make customized versions of Futurecraft 3D that will fit the individual needs of different customers (because, like fingerprints, we all have different soles) for a better footwear experience.

The German sports brand also aims to place this tech in their stores, and we're all for it. Wouldn't you want to enter an adidas outlet, run on a treadmill for a bit (for evaluation purposes), and leave with a truly one-of-a-kind shoe that's built only for you? Bonus: you'll also know more about what your feet needs (e.g. pressure points, sole shapes).

Futurecraft 3D is currently still in the prototype phase, but chances are it will become mainstream. After all, we now have the gizmos to make it a reality.

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