Durex has had a colorful history of banned commercials.
Whether it's because of plain inappropriateness...
Video via David Arellano
(Balloon twisting has never been the same again for little Johnny.)
...or head-scratching, WTF reasons...
Video via Dattucha
...the condom brand's promotion materials—and their publicity team who doesn't seem to get a grip on fail-safe advertising—ultimately end up as botched ad experiments.
However, Durex Japan may have found the right formula to make a libidinous yet still viewer-friendly promotion, apparently doing so for the ad for their just-released "Real Love" condom line.
The key: some harmless, clothed Kama Sutra moves:
What looked like a mixed-gender sumo match at first went on to become a series of well-choreographed, passionate groping and grabbing, embedded in a sea of catchy jazzy-blues tunes. The ad—which most likely passed the Japanese Advertising Review Organization's criteria—screams love more than lust.
