Well, if you ask us, that award belongs to a pillow company. Are we nuts? Not really.
Below, irrefutable proof:
U.S. pillow company, Smile Pillows, has struck gold with their bold marketing plan: Follow them on Instagram and you'll get a bevy of gorgeous models and IG darlings to pose for their sexy calendar.
The company has managed to assemble 36 popular models on IG, and put all of them in one grand, playful calendar shoot. It features the likes of model and actress Sara Underwood, and FHM girls Melissa Riso, Jennifer Irene, and Lisa Dillon.
And it worked. Thanks to their aggressive campaign, they have now amassed over 37,000 followers since joining last December.
Now, if you think that the only thing you'll get to see here are pillow fights, then you're mistaken. The ladies got to have fun with a lot of things and most of them didn't concern pillows.
They went outdoors and played some hoops
Sexy outfits aside, these girls really know how to ball! Did you see those tight handles?
Some of them rode hoverboards
While others opted to do some yoga
And when the dilly-dallying was all over and it was time to put their game face on, man, these girls definitely delivered
It's too bad that the calendar is sold out. Thankfully, you can see more of these lovely ladies. For free. Just simply hit them up at Smile Pillows' IG account, @smilepillows.
And yes, there are pillow fights, of course!
All images from Smile Pillows' official Instagram page