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Heads Up: Ford Launches Ecosport Urban Discoveries

The new Ford Ecosport campaign urges city dwellers to share their favorite city adventures!
by Gelo Gonzales | Jan 17, 2014
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Do you want to explore every nook and cranny, every crevice and every spot of the metro? The urban jungle is a huge adventure filled with all sorts of places just waiting to be discovered. For city dwellers, finding these special locations is a fun, awesome experience. 

If you're one of these urban explorers, Ford's new promo is right up your alley: the Ford Ecosport Urban Discoveries. 

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Aiming to highlight their bred-for-the-city Ford Ecosport—a compact car-SUV fusion launched this year—the Urban Discoveries campaign calls on intrepid Pinoys to share their secret city spots with everyone. 

The campaign holds its first leg on January 3, 2014 until January 30, 2014. Below are the official mechanics should you be interested in joining: 

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Participants of legal age and with a driver's license will be asked to submit their personal favorite city discoveries and share it with their friends and family through the EcoSport Urban Discoveries website.

Simply write a short description of your chosen location and how the all-new Ford EcoSport makes it easier to get to your discovery. Each participant may submit up to four entries. All entries will be judged by a panel of Ford representatives through the following criteria: overall appeal of the discovery, creativity, and popularity based on number of “Likes” received.

Based on their final scores, the top 30 entries will be selected to move on to the semi-final round.

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The 30 semi-finalists will submit an audition video explaining why Ford should choose them to be one of the six finalists to drive the all-new Ford EcoSport. Each entry will be scored based on the participant’s previous score and personality based on the video submitted. Participants will only be given five days, from January 31, 2014 to February 5, 2014, to submit their entries.

The six finalists will get to experience driving the all-new Ford EcoSport first-hand. Together with a family member or friend, the finalists will embark on a road trip where they will visit two to three Urban Discovery locations around the city. 

During this trip, they will be required to document their adventure through blog updates 
and video entries.
These will be scored according to the video’s engagement on social media and overall creativity.

Only one finalist will win the grand prize of a unique 60-day Urban Adventure with the all-new Ford EcoSport, which will be announced on the opening day of the Manila International Auto Show on April 3, 2014.

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There you go, fellas. If you're already a well-traveled urban explorer, why not take advantage of it and try to win a grand adventure with Ford's newest car, the sleek, fuel-saving yet ultra-versatile Ecosport!

Hey, it beats having to ride the bus or the train during rush hour, any day! 

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