The country’s pioneer in digital financial services, PayMaya, recently launched a new campaign that aims to further empower the young generation to step out of the box and pursue their passions. Dubbed “Millennials Beyond the Selfie,” the project also aims to help debunk the stereotypes surrounding the all too controversial generation.
“Millennials are often labeled as entitled, shallow, and self-centered. But we know that this is not true. They have a passionate purpose, they have creative imagination, and most of all, they are not afraid to take action and execute their aspiration no matter how niche or risky it may be in the eyes of others,” said PayMaya Philippines co-COO Benjie S. Fernandez.
“Towards this end, we are committed to continuing to empower #NowNation with the help of digital innovations, especially in the area of payments and other financial services,” he added.
For the campaign, PayMaya introduced new brand ambassadors who are redefining the millennial generation: The Phenom with a Purpose Alyssa Valdez, The Expat Community Builder Louis Faure, The Philippine eSports Champions TNC Pro Team, The Pinay Solo Backpacker Gael Hilotin, The Mural Master Jappy Agoncillo, The Artsy Mom Ava Te-Zabat, and The Online Jill of All Trades Wiji Lacsamana.
“Through the ‘Millennials Beyond the Selfie’ campaign, we endeavor to communicate that there’s more to this generation than meets the eye. They have inspiring stories to tell that can motivate others to achieve bigger goals and make a difference. We are proud at PayMaya to give them a leg up as they stand up to represent the real essence of their generation,” said Sharon Kayanan, Marketing and Brand Head at PayMaya Philippines.
Alyssa shared, "I am honored to be part of PayMaya’s newest campaign. I may be known for being an athlete but more than that, I am also involved in different business ventures, one being the co-owner of the restaurant Ally’s All Day Breakfast. This is an investment and preparation for my future. Apart from this, I also teach young individuals who want to develop a passion for volleyball through the Alyssa Valdez Skills Camp.”
Get to know the #NowNation ambassadors more by scrolling below.
Alyssa Valdez: The Volleyball Phenom with a Purpose
The volleyball superstar pushes through as the first Filipina import in a foreign sports team, after playing for the national women’s volleyball team. Beyond being an athlete, Alyssa also coaches young volleyball players, and is a proud co-owner of Ally’s All-Day Breakfast. Follow @AlyssaValdez2 on Twitter and @Alyssa_Valdez2 on Instagram.
Louis Faure: The Expat Community Builder
Would you trade Parisian living for farming and agribusiness? That's exactly what 24-year-old Louis did. He fell in love with the Philippines in 2014 and has stayed here ever since. A Filipino-at-heart, he works with the Gawad Kalinga Enchanted Farm as an agribusiness development officer. Follow Louis through @farmboylou on Instagram.
TNC Pro Team: The Philippine eSports Champions
TNC used DoTA, a popular multiplayer online battle video game, to bring pride to the country on the global front. They are known for causing an upset at The International 2016, where they swept victory from crowd favorite OG from Europe. Follow the TNC Pro Team via @TNCProTeamDota2 on Facebook and Instagram, and @TNCProTeam on Twitter.
Gael Hilotin: The Pinay Solo Backpacker
Gael showcases the beauty of the Philippines and the strength of the Filipina in her blog, The Pinay Solo Backpacker. She has been to all 81 local provinces and shares her travel know-how to empower fellow wanderers. Follow @ThePinaySoloBackpacker on Facebook and Instagram, and @pinaybackpacker on Twitter.
Jappy Agoncillo: The Mural Master
Jappy creates vibrant murals that come alive with artistic energy. With each spray from his can, Jappy captures the aesthetic expression of his generation while inspiring fellow up-and-coming local artists. Follow @JappyAgoncilloArt on Facebook, and @jappylemon on Twitter and Instagram.
Ava Te- Zabat: The Artsy Mom
As the blogger behind Artsy Fartsy Ava, she has been chronicling her experiences as a mom, art enthusiast, and pop culture junkie for over a decade. Despite her busy schedule, Ava recently finished a degree in BSBA Export Management, proving that women can do it all. Follow @ArtsyFartsyAvaBlog on Facebook, and @artsyava on Twitter and Instagram.
Wiji Lacsamana: The Online Jill of All Trades
Wiji is an all-around creative—a self-taught illustrator, thriving tattoo artist, and perfumer in her shop called Radioactive Mushrooms in the Forest. She balances different crafts while taking care of her two-year-old son Rocco. Wiji is proof that passion can turn into profit if you put your heart and mind into your venture. Follow Wiji @curiouswiji and her business, @radioactivemushroomsitf on Instagram.