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Mercedes-Benz And Porsche Greeted BMW For Their 100th Birthday

The luxury car wars' protagonists momentarily put down their arms as BMW celebrated its centenary
by Gelo Gonzales | Mar 14, 2016
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Exactly a week ago, German automaker BMW celebrated its 100th birthday. The brand was established on March 7, 1916, known initially as Bayerische Flugzeugwerke AG. It wasn't until 1922 that the company would adopt the name Bayerische Motoren Werke or BMW, and not until 1928 that they started making cars.

In the automotive industry, they'd face the likes of Mercedes-Benz, Porsche, and Audi in what would be a competition marked by a race to constantly offer innovations.

That competition took a momentary break as Mercedes-Benz and Porsche both published ads greeting BMW.

The former featured BMW's signature kidney grille on a black background with a message that translates to "Thanks for 100 years of competition." Not about to let a good opportunity to rib on their competitors, Mercedes made sure to add this little jab: "The previous 30 years were somewhat dull." Still, the greeting was gracious and sincere.

Porsche, on the other hand, looked towards the future with their own ad. Theirs featured their new electric supercar concept, the Mission E, which according to Porsche goes from zero to 62 mph in 3.5 seconds and reaches 80-percent charge in just 15 minutes. (The current electric car poster boy, the Tesla Model S, can reach 50-percent charge in 20 minutes, but that's a story for another time.)

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Porsche placed their car vis-a-vis BMW's production electric car, the BMW i8 with the greeting: “The future presents us with great challenges. We face them with sheer driving pleasure. Porsche bows to 100 years of moving automobile history and wholeheartedly congratulates BMW on this jubilee.”

Noticeably missing in the automotive ceasefire? Audi.

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