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Shell Joins Forces with LEGO and Ferrari!

Collect, build, and race!
by Mikey Agulto | Oct 25, 2012
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Eto ang tunay na malupit: Shell, Ferrari, and Lego just introduced a series of limited edition, buildable, collectible Ferrari models made from bricks! These toy vrooms will be available for purchase when you refuel with Shell V-Power Nitro+ or Shell FuelSave. For every P1,500 worth of single or accumulated gas purchase, customers will get a chance to collect any of the six Lego model Ferrari cars and Lego minifigures for P140 for V-Power Nitro+ users and P180 for FuelSave users!

"This campaign perfectly represents the joint passion for performance and innovation that Shell and Ferrari stand for while incorporating the fun and imaginative nature of Lego products," says Shell Fuel's Brand Manager Vanessa Ejercito. "Whether they are fans of Ferrari, motorsport, or Lego bricks, we think these toys will prove an exciting reward for our customers."

Lo and behold, allow us to introduce all six Ferrari models that are up for grabs! Mahal nga ang gasolina, pero mas mahal namin ang toys. Apir!

Ferrari F150 Italia
(3rd from left)
A Lego Group reproduction of the race winning 2011 F1 car includes the options to change the livery to that of either Felipe Massa or Fernando Alonzo.

Scuderia Ferrari Truck (leftmost)
This famous transport truck is a key part of the Ferrari motor racing team! The Lego version of the cab has been carefully designed to include realistic details on the lights, radiator, and front grilles.

Ferrari 250 GT Berlinetta passo corto (SWB) (rightmost)
Arguably one of the most beautiful vehicles ever created, the Ferrari 250 GT Berlinetta is a real legend of the motoring world. It is also known as the first Ferrari road car to use disc brakes, and its distinctive round headlights work seamlessly in Lego bricks.

Ferrari F40 (2nd from left)
Y'all know what we're looking at here. It's one of the most recognizable sports cars of all time! Its classic aerodynamic form and distinctive square rear spoiler are translated perfectly with LEGO bricks.

Ferrari FXX (5th from left)
The latest high-performance racing evolution of the Ferrari Enzo, the Ferrari FXX, is one of the most powerful cars in the world. The LEGO version looks just as sleek and dominant. Enough said.

Ferrari 458 Italia (4th from left)
The LEGO Group pulled out all the stops to reproduce the 458 Italia's signature details, from the triple exhaust to multi-LED front lights, to create the authenticity it commands. Why? Because it's the most iconic car in the current Ferrari range!

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