The Araneta Bacolod store (cor. Lizares Ave. near Negros Occidental High School) is among the first locations where the fiery variant of the fast-food fried chicken has been made available. Now, it's not just the thigh part that the lucky people there will be clamoring for.
A video promoting the new product has piqued the curiosity of those who have no access to it, especially people in Manila:
FHM was able to reach the administrator of the Facebook page that uploaded the viral clip, and he gladly talked about the intriguingly remote offering and why this 'spicylicious' option should be brought to Manila ASAP:
How did the whole thing come about?
We're a social media group serving Bacolod, and Jollibee hired us to do some digital word-of-mouth marketing for them. This is the first time we did a product activation—we usually cover store openings—and we're so happy that it really went well.
What convinced you take on this 'juicylicious' project?
One of SOXIALLY's aims is to help promote local food. Interestingly enough, we got discovered after one of our earlier videos featuring street food trended online. Jollibee loves what we do, and they wanted to be part of the culture here.
Why are we only hearing about this now?
The new Spicy Chickenjoy has been around for a while now, they just didn't really market it. Thing is, I couldn't find any content or information about the product until I was able to try it out. Apparently, this version of the fast-food favorite is spicier inside and out.
How was it like experiencing the 'spicylicious' Chickenjoy for the first time?
Just like what you would expect with anything spicy, but still tolerable. The flavor gradually stimulates the taste buds—the more you bite into it, the more it gets hotter. The heat builds up in your mouth and dissipates after a while.
What makes anything about food an instant hit among Filipinos?
For one, the food scene is very popular in Bacolod, and I think it's the same everywhere else. History tells that our city didn't really have culinary roots, so it's like a melting pot. Most of the dishes that originated here have foreign influences, so people really love to eat out.