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5 Amazing Highlights From Apple's Major Event

Meet the iPhone X
by Andrei Medina | Sep 13, 2017
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Apple finally held its first major event at the Steve Jobs Theater, where CEO Tim Cook and other top officials of the tech giant introduced their new products to the public.

Amid all the hype, an emotional Cook made sure to open the occasion by giving tribute to their late founder and CEO. “Steve meant so much to me and so much to all of us. There’s not a day that goes by that we don’t think about him. Memories have especially come rushing back as we prepared for today and this event,” he said.

Apple officially revealed at least five products, including their new flagship line and the highly anticipated iPhone X. Here are five interesting highlights during the event:


Apple joins the 4K resolution revolution after it introduced their new TV 4K. Like its name suggests, the product is basically a refreshed version of the Apple TV that now has 4K resolution and HDR capabilities.

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Apple will also be partnering with Amazon and Netflix to provide more content on this platform. The Apple TV 4K will be available starting September 22 for $199.

Watch Series 3

Apple is pushing for more independent wearable tech with the Watch Series 3. The new line of smartwatches boasts built-in cellular connectivity, which means you can still be reached even while you’re away from your iPhone.

The Watch Series 3 retains its handy call, messaging and health features while also upgrading to a faster dual-core processor which will run on the new watchOS 4. You can score the LTE models starting at $399.


iPhone 8

Despite not going for the bezel-less screen, the new iPhone 8 models still pack a punch in terms of features. These include a new retina HD display for crisper images, top and bottom firing speakers with deeper bass and wireless charging. It also has a camera system with the new portrait lighting mode for better customization of your photos.

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The iPhone 8 and 8 Plus will both come in 64GB and 256GB models with prices starting at $699 and $799 respectively. You can get them in silver, space gray, and gold starting September 22.

iPhone X

We all know that the main attraction for this event is the iPhone X. After months of endless rumors and speculation, Apple has finally unveiled the much awaited 10th anniversary device to the public.

We can say that the wait was well worth it—the iPhone X is finally sporting Apple’s first ever edge-to-edge glass design, which is simply stunning. To do this, they had to get rid of the home button, which used to occupy a significant amount of screen real estate on previous iPhone models.

The iPhone X will start shipping this November and is the first Apple smartphone to breach the $1,000 mark.

The iPhone X’s new key features

Apple has decided to move away from the fingerprint system and take it a step further with facial recognition tech to unlock your iPhone. Through FaceID, users can now get instant access to their phones without having to worry about security.

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FaceID also apparently works well in dark conditions, adapting to changes in the user’s face so wearing heavy makeup, growing facial hair, or putting on face accessories won’t be a problem at all.

On the more fun side, Apple also introduced the Animoji, which is an interactive version of the existing emojis. This allows users to send animated emojis that track their facial gestures while talking.


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