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Apple Might Join In On The Smart Glasses Bandwagon

Has Apple finally caught the augmented reality bug?
by Tanya Umali | Nov 17, 2016
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Apple has come up with almost every gadget imaginable—from music players, to phones and even tablets. What they haven't done, however, which almost every other tech company has been releasing into the market lately, are smart glasses. 

Now, the tech giant might finally decide to give in to the rising trend by manufacturing their own smart glasses. Apple CEO Tim Cook has already expressed his interest in focusing on augmented reality-related tech (AR) earlier this year due to the rise of AR games like Pokemon GO

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In a report by Bloomberg, unknown sources from Apple have stated that the company is still in the exploration stage of producing the glasses. The company was even reported to order a small quantity of near-eye displays to be used for their testing phase. The only detail they disclosed was the fact that the AR device could possibly be connected to the iPhone via Bluetooth

If reports are true, then Apple will most definitely compete with the HoloLens, Snapchat Spectacles, and the Google Glass for market share.

AR devices allow you to mix digital tasks while still viewing the actual world. Virtual reality gadgets such as the Oculus Rift and HTC Vive, on the other hand, completely immerse you into the digital world, something which Apple hasn't discussed on exploring yet.


Though Cook stated that there would be many challenges in producing an Apple-made AR device, he remains confident that AR will be the future of our technology along with smartphones. 

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"I do think that a significant part of the population, of developed countries, and eventually all countries, will have AR experiences everyday," he said in the Bloomberg interview. 

The tech giant even has patents that suggest their interest with the AR technology.

Should Apple decide to push through with the project, they would most likely introduce the product by 2018. 

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