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Nov 25, 2014
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Heads up, geeks! BlackBerry is back in town!

It's no secret that the brand experienced more lows than highs in the past few years, no thanks to the Android revolution, the emergence of Windows Phone, and of course, Apple's iPhones. The end result: a market share that's dwindling faster than our 13th month pay during the holiday season.

But, like Chris Algieri in his futile match-up against Manny Pacquiao, BlackBerry refuses to fold and be KO'd. And this time around, the brand goes all out! Their weapon of choice: a new superphone that'squite literallyunlike anything we've ever seen before, and it's now here in the Philippines!

BB calls it the Passport, a squarish, powerful piece of mobile gadgetry that's shaped like, well, your passport!

blackberry passport

Its weird appearance had us thinking: What the eff was BlackBerry thinking?

Fortunately, the company already spilled the beans on why the darn thing is shaped that way. According to them, the Passport is optimized for reading, thanks to a larger horizontal screen size which can show more characters than your average smartphone. In other words, you'll do less side-to-side swipes whenever you're reading, say, the latest issue of your fave eMag on it (speaking of which, give our ladies some love and DL the latest FHM issue here).

Image via NDTV.com

We're also told that the unusual shape of the 4.5-inch display provides a better, fuller view of layouts and designscertainly good news for our architect bros. For online scribblers such as ourselves, the Passport's aspect ratio means we'll see more of whatever masterpiece (ahem!) we're currently writing because the virtual keyboard will take up less space. Long story short, like previous BlackBerry offerings, this one's made for professionals!

Video via BlackBerry

The Passport also sports the hardware you'd expect from a stacked device: a quad-core CPU, 3GB of RAM, 32GB of internal memory, and 4G LTE. And because BlackBerry also doesn't want to alienate its hardcore fans, the device comes withyou guessed it!a physical QWERTY keyboard!

But here's the thing: Are you willing to pay P35,790 (or about as much as a 16GB iPhone 6) for the BlackBerry Passport? Our wallets beg us to avoid it at all costs, but the geek in us say that, in the right hands, this weird-looking smartphone is a mobile powerhouse that can help us get more shit done while we're on the road. So, for those interested, better think first if you'll actually use it for stuff other than selfie-taking, Facebook-ing, and gaming, mkay? #SayangNaman