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Fujifilm Launches The X-H1, The Most High Performance Camera In Their X Series Range Yet

by Khatrina Bonagua | Mar 16, 2018
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Fujifilm levels up the game of photographers and videographers with the newly launched Fujifilm X-H1.

Photo by Echo Antonio

During the press launch of the camera last March 15, Fujifilm shared that the X-H1 is the most high performance piece in their X Series range yet.

“Combining a robust, durable body with superior image quality and easy operation, the Fujifilm X-H1 is the first camera in the series to include 5-axis 5.5 stops (*1) in-body image stabilization (IBIS), and the new Eterna Film Simulation feature, for outstanding video reproduction,” Fujifilm said in a statement.

The X-H1 combines Fujifilm's famous photography functions with impressive video shooting mechanism and quality. It has a range of video features to support movie and television production requirements, making it a must-have for every professional (and even aspiring!) photographers and videographers.

Photo by Echo Antonio

For this innovation, Fujifilm collaborated with some of the industry’s best, including award-winning celebrity wedding videographer Bob Nicolas, top director of photography for TVCs Odyssey Flores, and blockbuster hit maker Dan Villegas.


X-H1’s F*log direct-SD Card Recording enables filmmaker Dan Villegas to control colors conveniently. “The F*log helps a lot in color grading. We pushed the footage and the image held up well,” Villegas shared. This feature enables videographers to shoot videos with fundamental colors, which will later be adjusted to the colors desired for the final editing (very much like when you’re applying a filter on your smartphone photo). The camera's video image quality has also been improved with its capability to record a high bit rate of 200 Mbps.

Meanwhile, what Odyssey Flores admired most about the camera is its in-body image stabilization (IBIS) feature. “IBIS works well with my gimbal and is effective for shooting with fast movements. With its small size, face detection feature, high ISO with less grains, and IBIS, I am able to move around in small spaces and follow actions on rough surfaces with less jerkiness,” Flores said.

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Photo by Echo Antonio

On the other hand, for Bob Nicolas, the IBIS feature makes using any lens, especially with greater focal length, more bearable and convenient because of its 5-axis 5.5 stops. “The ability to shoot handheld with IBIS on helps eliminate micro jitters caused by hand. This is very useful for weddings wherein we move constantly to capture a certain moment.  It also helps with shooting on tight spaces where setting up a tripod is not possible,” he explained.

Photo by Echo Antonio

The  X-H1 is also the first camera from the X series to have the flicker reduction mode and improved AF algorithms. Flicker reduction modes are essential for indoor sport photography as it provides stable exposure during burst mode, even under fluorescent and mercury lighting.

Fujifilm also equipped this camera with a new film simulation called ETERNA which is ideal for shooting movies. This mode mimics cinematic film, creating understated colors and rich shadow tones and greatly enhancing creative freedom during post-processing. “The ETERNA film simulation is one of the best features of this camera. It looks very natural and pleasing to the eye, perfect for long viewing. With the help of dynamic range boost, footages are easy to color grade, too. This a huge time saver for wedding same-day edits where time is limited for color grading,” Nicolas shared.

The Fujifilm X-H1 Body is priced at P106,990, while the Fujifilm X-H1 Grip Kit costs P124,990, available at authorized Fujifilm dealers nationwide.

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