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Mar 1, 2012
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During last year's edition of MWC, we became witnesses to the birth of WAC or the Wholesale Application Community. So, what is it really? You could look at WAC as a group of the world's leading wireless service providers which is aimed at promoting open standard web technologies. Sounds too hard to swallow? In simple speak, the goal here is to make software such as apps be compatible with a variety of devices, networks, and platforms. For example, with WAC, a version of an Android app could run on Gingerbread, Ice Cream Sandwich or even Eclair, across different type of gadgets. Sounds good?

And, in case you didn't know, our very own Smart Communications is part of WAC, joining the likes of AT&T (US), SK Telecom (South Korea), NTT DOCOMO (Japan), and China Mobile. With this, the MVP-owned telco has encouraged local developers to come up with apps using the WAC API (application programming interface) and be part of the Smart Developer Network. The good news for devs is that they'll be able to monetize their apps with in-app charging (paying for something with your mobile credits) which means profits, possible even across a number of different operators. Here's a video explaining the scheme.

Got that? Now, let's take a look at the different Pinoy apps that are under Smart-WAC umbrella.

1.) FHM Philippines mobile app

With this app, Pinoys around the world will be able to view photos of the hottest FHM Philippines babes right on their Android smartphones. Certainly a nice way to warm up and be reminded of home if you're, say, an OFW working in the cold parts of Europe, right?

2.) Make Me Shoephoric

For those addicted to shoes, you may want to check out Make Me Shoephoric, the Android app equivalent of Shoephoric.com which is a portal/social-networking site for shoe lovers. So, what does it do exactly? For starters, you can post an image of your dream pair of shoes and your friends on Shoephoric can make contributions (via mobile credits, credit cards, online payment accounts) to take you a step closer to actually buying it. 

Click on next page for the rest of the apps

WORDS BY Neps Firmalan