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Ivy Bridge-packin' ASUS Zenbook Prime unveiled in PH

Slim, sexy, and powerful --- just the way we like it
by Neps Firmalan | May 29, 2012
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We were impressed by the first-gen ASUS Zenbook (check out our review here) so you could just understand how much we were rooting for the arrival of its follow-up, the Zenbook Prime. So, we were more than happy that the Taiwanese titan's local arm has officially unveiled the device here and, yep, it's another good-lookin' device inside and out.

The Zenbook Prime follows on the same design principle of the original Zenbook although it also has a few cosmetic upgrades, like the backlit keyboard that we were really hoping for. We also noticed a pleasant change on the keyboard itself; it's not as flat as before and although it doesn't really look better (for us, at least), the feel of typing on it has been noticeably upgraded (more comfortable, less "unregistered" key presses). The trackpad has been improved, too, and it seems it's now more precise and reliable. Overall, you'll still get the same anorexic metallic bod and the familiar concentric circles on the lid giving it that signature "zen" look ASUS is aiming for.

Now before we get to what's on the inside, let us clarify first that the Zenbook Prime comes in different models. There's the 11-inch UX21A, the 13.3-inch UX31A/UX32A, and the UX32VD which comes with an NVIDIA GT 620M graphics. We're told that, of the variants, the one which will be available here is the UX31A, so we'll solely focus on it. The device sports a third-gen Intel Core i7 chip, 256GB SSD (the UX32A comes with hybrid storage, BTW), and 4GB of RAM. In the eye-candy department, the UX31A will have a 13.3-inch IPS Full HD 1080p LCD display, a first for notebooks, ASUS claims.

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As for pricing and availability, the Zenbook Prime UX31A will be in stores next month with an SRP of P69,995 or P10,000 more than the UX31's initial price tag. Let's hope it's as good or even better than advertised then. Check out the gallery below for a few more photos of the device.

WORDS BY Neps Firmalan
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