Samsung calls the new color “Pink Gold,” which kinds of reminds us of Apple’s own “Rose Gold” colorway for its iPhone.
Samsung first released the Pink Gold color editions in South Korea on Wednesday, April 20. It will be available in select overseas markets soon.
In a statement, Samsung said they chose the color for it provides a sense of comfort. “These hues glitter and shimmer as if illuminated from inside their glass surfaces," their statement read. "In particular, the refined Pink Gold color scheme is intended to soothe and incorporate a touch of gentleness, radiance and sophistication to the smartphones’ design.”
The Pink Gold edition brings the total number of colors for the S7 series to five. Previous colors included Black Onyx, Gold Platinum, White Pearl, and Silver Titanium.