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Mar 22, 2012
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Sony Philippines just launched its 2012 camera line up here in the Philippines and the one that really caught our attention among the new shooters is the Alpha NEX-7 interchangeable lens camera. We've actually been waiting for this one since last year so its local arrival is a welcome sight for us.

So, what makes the NEX-7 highly anticipated? Well, it is the newest flagship of Sony's NEX line which, in case you didn't know, is composed of compact interchangeable lens cameras. This one comes with 24.3-megapixels of imaging goodness with 10fps (frames per second) stills shooting capability and can record 1080p HD videos. Sony also decided to add a 3-inch LCD display (921,600 pixels) which can be tilted up and down. However, it's not of the touchscreen kind unlike the one found on its sibling, the NEX-5N.

We reckon the NEX-7 should be a pretty good candidate for DSLR users who'd want a more compact secondary camera, especially with its DSLR-grade image sensor  (Exmor APS HD CMOS sensor). The good news is, this one has more manual control settings and buttons compared to other NEX cameras which includes the Tri-Navi system which can be used to access and adjust settings with only a couple of fingers, a welcome sign especially for pro-level users. 

But that's not all. The NEX-7 comes in a compact yet robust frame that gives that overall DSLR-like feel, another reason DSLR users might want to check it out. It also has an OLED electronic viewfinder, Sweep Panorama mode (Horizontal (Wide/Standard), Vertical, 3D Panorama), built-in flash and a hot shoe port that's compatible with Sony's Alpha accessories.

We know what you're thinking, how much does this bad boy cost? For all those expecting a cheaper SRP, look away, because the NEX-7 goes for a whopping P59,990 (body only)! Add P10,000 and you'll have a 18-55mm kit lens. Pricey, yeah, but you also have to remember that the NEX-7 is aimed for serious semi-pro to pro level users who can afford and would burn that kind of moolah for a more compact DSLR-grade secondary camera and not for novices.

Check out the gallery below for photos

WORDS BY Neps Firmalan