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Aug 6, 2014
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Many of us know Sony as the maker of patok gadgets like the Sony PlayStation 4 and Xperia handsets. But for hardcore geeks and photography enthusiasts, the brand is also known for churning out impressive shooters that will make your camphone look like a toy.

Case in point: the all-new Sony RX100 III compact shooter. Before we let you in on what makes it stand out, check out this preview video:

Video via TheCameraStoreTV on YouTube

Looks like...a regular camera. You might not get hooked by its looks, but we have a feeling its other, more important features will interest you.

sony rx100 3 philippinesLet's start with the frame. Made from high-grade aluminium, the RX100 III is a durable device that won't weigh you down—it weighs at a light 290 grams. It also comes with a 24-70mm f/1.8-2.8 Carl Zeiss lens; for non-pro-photogs, that's geek speak for having a wide view in your snaps, giving you more land in your pa-senti landscape shots.

We're also told that its lens set have impressive light-gathering. That allows faster shutter speeds, perfect if you want to shoot your bro doing something like this, but minus the blur:

sony rx100 3 philippinesGIF via Gifsoup.com

Then there's its flippin' 3-inch LCD that you can turn a full 180-degrees for more viewing angles. Versatility, FTW!

sony rx100 3 philippines
Last but not the least, the RX100 III also comes with a 1-inch 20.9-megapixel CMOS sensorthe same one which made its predecessors, the RX100 and RX100 II, darlings of the compact-camera-world. Trivia time: The RX100 was voted into Time's list of the 100 Best Inventions for 2012!

Oh, before we forget, this camera can record Full-HD clips up to a blistering pace of 100fps (frames per second). 4K resolution support is included, too, although it's for stills and not for videos. #GoodEnough

If you're planning to buy one, we beg you to not use it solely for selfies. This baby's made for more than self-glorification. Plus, you're going to pay P44,999 for one. Sayang naman, 'di ba?