It involves selfies.
And armpit hair.
As reported by Chinese website rocketnews.com, China's version of Twitter, Weibo, has launched a contest where Chinese girls are encouraged to take an armpit selfie under one condition: the said armpit must be full of hair. The competition is called "Girls not plucking their armpit hair," and has labeled itself as a feminist cause about not conforming to standards of beauty.
Here are some of the results:
Here's our reaction: Kanya-kanyang trip lang yan!