The digital world definitely opened doors for everyone. It presented opportunities no one from years ago would ever think they'll have. Imagine, in just a swipe or click, you’re able to share your stories, your talents, and just about anything you want to millions of content-hungry Internet users.
Summit Media, the leading consumer magazine publisher in the Philippines—and now, slowly taking over the digital media, too—knows this. And because they want everyone, especially brands, to be digital influencers in their own ways, Digital Summit Storytelling happened.
The Digital Summit Storytelling gathered storytellers all around the country to learn more about global trends, insights, and best practices in content marketing and native advertising. Guests and speakers included Summit Media President Lisa Gokongwei-Cheng, Summit Media Publisher Edna Belleza, VP for Business Operations at Hearst Magazines International Chris Guenther, Summit Media Director for Digital Strategy and Operations Amina Rillo, StoryLabs and NativeLabs' Iza Santos and Mikey Agulto, Cosmo.ph Editor-in-Chief Jillian Gatcheco, Preview Magazine Editor-in-Chief Isha Andaya-Valles, SPOT.ph Editor-in-Chief Jo Manalastas, and Pep.ph Managing Editor Karen Pagsolingan.
And to share with you some tips and tricks on how to make shareable and substantial contents, make your posts viral, and other Internet secrets, here are the 10 things we learned from the best people on the field:
1) Style and substance should go hand in hand
2) Always relate to your audience
3) Tell your stories in every platform (Facebook, Twitter, YouTube, etc)
4) You’ll always need your family and friends
5) Stories are everywhere
6) Know what's hot and what's not
7) Success takes time #PatienceIsAVirtue
8) Know your audience
9) Show don’t tell
10) "Content is king but context is God"
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