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How To Make A Boring Business Infomercial Go Viral

We're pretty sure this is intentional
by John Paulo Aguilera | Mar 22, 2016

Advertising students as well as practitioners have spent years figuring out new and effective ways of promotion. Some put their faith in a bankable celebrity (e.g. Maine Mendoza), while others resort to borderline bizarre methods worthy of a spot on a "Funniest Banned Commercials" list.

Although there are still a few who choose to play it safe with tried and tested formulas, like logistics company EPCM Professional Services International, Inc.

Recently, the firm released a video discussing a turnaround—"the process oil refineries go through when they need to make repairs or build new machinery," according to its YouTube description.

We'd be lying if we said that this is one interesting topic. However, the guys at EPCM-psi.com employed an age-old technique to keep one's eyes glued to their infomercial. Judging from its 1,308,671 views as of this writing, it's safe to say that a certain three-letter word (in the world of publicity) still sells:

Her name's Juliana Morgan. You can thank us later.

Below are the Spanish and Japanese versions because, why not?

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