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Nike Cortez Turns 40!

Cortez - hipsterrific before hispters were cool
by Mikey Agulto | Jun 14, 2012
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Nike turns 40 this month! In 1972, Nike co-founder Bill Bowerman managed to strike a balance between design and functionality, which ultimately gave birth to the first Cortez model. The first model was leather, but was eventually changed into the lightweight and quick drying material of nylon. Cortez is the first Nike running shoe ever made. Forty years later, we are still paying tribute to the shoe that started it all.

Nike collaborated with 40 artists across Southeast Asia and were given the freehand to express their own renditions on the classic icon. Eight were chosen from the Philippines: Chicosci vocalist Miggy Chavez, Stylist Eunice Alera, fashion personality Laureen Uy, artists JP Cuison, Nelz Yumul, Anton Lopez, and AJ Dimarucot, and the duo of Ron Poe and Myke Sabajon.

The pairs designed by these artists can be exclusively viewed in the flesh at Sole Academy in Katipunan until July 1 (it's worth the effort!), but a sneak peek is in our gallery right below. Check it out!

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