One of the reasons why we hate, nay, loathe commercials—may it be one of the billions sandwiched in-between the rounds of a Manny Pacquiao fight or the ultra-cheesy ads that make our eyes bleed during local primetime TV—is that it's almost always the same old shit.
Which is precisely the reason why we're always thankful for those who go the extra creative mile to whip out something that doesn't reek of unoriginality, like the annual Super Bowl ads, these Pinoy TVC classics, and this 4G ad that's all sorts of crazy:
Video via NTT Docomo
WHOA! DID YOU SEE THAT FLYING DUMPLING???
The ad was made in Japan (which explains a lot) and created by NTT Docomo, one of the biggest mobile phone network companies in the country. In case the sight of flames, blasted spices, and the delicious airborne gyoza dumpling confused you, the web-only ad is all about NTT Docomo's premium ultra-fast 4G service that delivers a browsing speed of up to 225Mbps.
But instead of going with the usual visual metaphors (e.g. odometers, happily smiling geeks with 4G gadgets, speeding cars) which have been used by many other 4G ads, NTT Docomo came up with a cooking show that cooks a gyoza dumpling in less than three seconds.
We mean, wouldn't you get it when you see...
Meat blasting through what looks to be a giant Nerf gun
The dumpling mix going through a cloud of spices...
...and a fireball!
Here's a more dramatic look:
A guy catching the final product with a baseball mitt
All that in just 2.44 seconds!
Got that? It's all so clear now!