Looks like someone’s marketing plan got ruined by the Force.
While everyone in this galaxy—and even those far far away—are mourning the untimely death of Carrie Fisher, best known for her portrayal of Princess Leia in the Star Wars franchise, Cinnabon grabbed the opportunity to promote their baked goodies.
A tweet, immediately deleted by Cinnabon, showed the company's famous roll atop an image of the actress, with the caption: "RIP Carrie Fisher, you'll always have the best buns in the galaxy."
Cinnabon posted this apology hours after posting the controversial tweet.
Princess Leia is known for sporting a "cinnamon buns" hairstyle. However, netizens didn’t like Cinnabon’s idea of using one’s demise for their product’s promotion.
On the other hand, there were those who thought that Fisher actually would have enjoyed the Cinnabon tweet.
Do you think it was insensitive, too?