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What is Buy Nothing Day?
Buy Nothing Day (BND) is an international day of protest against consumerism. The idea is for us to not spend anything for one day. Hence, Buy Nothing Day! [firstpara] It’s also closely related to the environment in that practitioners believe that the only way for us to save earth is to consume less.

When is this celebrated?
Because BND is essentially a strike against consumerism, BND is celebrated on Black Friday or the Friday following Thanksgiving, which was yesterday. Why? Because Black Friday is one of the busiest shopping days in America, given all the Thanksgiving sales and promos.

Overseas, Buy Nothing Day is observed on the last Saturday of November. So this year, it’s today and tomorrow, November 27 and 28.

Who started this whole hippie-esque event?
While the ground zero of Buy Nothing Day is still quite hazy, one thing for sure is that it has been promoted by the Canada-based anti-consumerist magazine Adbusters.

The road leads to two persons: graphic artist Ted Dave and Adbusters founder Kalle Lasn. The story of the former is that back when he was working as a graphic artist for Georgia Straight in 1992, Ted Dave felt what we feel everyday: ang mahal mahal ng bilihin! So he made some posters and scattered it around the Vancouver area.

But The Guardian reports differently: “The campaign was the brainchild of Kalle Lasn, the founder of a Vancouver-based magazine, Adbusters, “the journal of the mental environment”, and author of Culture Jam, an exploration of consumerism, globalization and advertising.”

In any case, all point back to Adbusters as the most instrumental in spreading the word.


WORDS BY: LOU E. ALBANO

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