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That annoying earworm of a song “Nobody” only signaled what has long been happening: Korean madness. It’s true, anywhere you go, there the Koreans are. [firstpara] And with their unmistakable sense of style, they are especially hard to miss. They're coming here faster than you can say kimchi, and they’re bringing in a kind of look more unique than unique.

Last weekend saw another super demonstration of Korean Madness in the form of a Super Junior concert. It’s the Korean act’s first visit in the Philippines, their final stop in their Asian Tour.

And as expected, all the girls went shrilling and screaming. Fans were at Araneta Coliseum as early as 8am—a good 11 hours before the show—on gig day, Saturday, just to queue up.

You ask yourself—and we do, too—what in the world is going on here? It’s a bit insane, this Korean madness. Hence, an explainer. Feel free to use these, too, as conversation pieces with any of your cute college crushes.

How exactly did this whole Korean madness start?
Years ago, after the Philippines' infatuation over F4 and Meteor Garden, there came the Koreanovela— kind of like Mexican telenovelas only with more animated characters.

Titles like Winter Sonata, Boys Over Flowers, and Lovers in Paris became popular enough to make girls' hearts melt left and right and rack up the numbers in the ratings game, and as in the case of Lovers in Paris, even have a local remake.

Around the same time, a young Sandara Park took local showbiz by storm with her LSS-inducing tunes (“In or Out,” anyone?) and that, ehem, krung-krung personality.

Fast forward to 2009 and the ubiquitous tune "Nobody" took us by earworm storm. Korean pop music or K-Pop started gaining airplay on music channels and radio stations nationwide. Soon K-Pop CDs were being made available here.

With a large and growing fan following in the Philippines, it didn't take much longer before K-Pop bands themselves started coming around Manila.  


WORDS BY: RIAN BAUTISTA
IMAGE BY: REESE LANSANGAN and ANTONIO ONGCHAP, JR.

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