Tanduay described the 27-year-old star as “modern, bold, and pioneering,” which, according to the distillery label, are the best words that capture Erich's essence and the brand’s identity.
“Erich will not just be a figure of beauty and sexiness, but an icon of Tanduay as it stands out of the clutter through embracing experiential effort and fore fronting technology,” Tanduay said during the press launch held earlier today.
“The year of 2018 will be an exciting time for both Erich and Tanduay as they drive a momentum for the Tanduay Experience—being more aggressive in the digital and content space, leveraging on augmented realities and virtual experiences, being first in bold executions, and creating daring properties that all encapsulate everyone’s #TibayNgLoob,” they added.
The 2018 Tanduay calendar features five sizzling versions of Erich, shot by photographer Mark Nicdao. Let us be among the first to celebrate this electric partnership! Cheers!