What a way to celebrate their 12th year in the industry: Imago is back for their fourth full length album Effect Desired None.
Imago of course is composed of Aia De Leon on vocals and guitars, Myrene Academia on bass, Tim Cacho on guitars, and the very awesome Zach Lucero on drums.
Together, they are known for contributing the hits “Sundo,” “Taralets,” and “Akap” to OPM music.
It's a rather star-studded affair. Ex-Ehead Buddy Zabala and Rommel Sanchez are producing the record. Cynthia Buazon-Arre, meanwhile, takes care of the artwork.
The song “Bawal” kicks off the new album, and it dutifully continues to live up to Imago's signature music – mellow, soulful, and poetic. The great interaction of voices between Aia and Myrene can be noticed early on.
“Ang Huling Yakap ng Mundo” is Imago’s first single off this album, which happens to be another toned down, heartfelt song. “Ihahatid kita sa dulo ng pangakong sisirain mo,” sings Aia, followed by the most conscious-filled uttering of the last five words of the song.
A song dedicated to the cons of unsolicited love, “Sutil” has shown minimal shades of Daft Punk music and is somewhat worthy of being a single.
The fifth track, “Yahoo” exudes beats from a Taken by Cars song, but comes out much more poetic, if not as a riddle.
Another Imago trademark are their happy, upbeat songs as heard in Effect Desired None, where Aia raps, almost shouts even, the words “Hey put on some band t-shirts now and make yourself at home – relax,” then chills down to the chorus, singing “nagpapalipas lang.”
Great guitar rifts segue into the last song “Spare Change Glitter”, a song probably best sang and played live. A song about recovering and hooking up, the lyrics “I beg your audience to come in and join in some natural high” make plenty of good sense.
Effect Desired None is a laid-back record, not taking too many risks but shows plenty of maturity - and by that we mean music longevity - on their part.