The arrival of a new issue of a monthly magazine typically doesn't warrant much fanfare.
But when your magazine is pitching on its cover the mini-reunion of a band so loved, so adored, and ingrained deeply in the national psyche, then there is indeed a cause for celebration, and much fanfare.
The band in question is the four-some that is Ely, Marcus, Buddy, and Raimund, dubbed by the label-obsessed as "The Beatles of the Philippines," but more commonly known as the Eraserheads. They are on the September 2014 issue of grown-man monthly, Esquire Philippines, in which their travels in London are documented—including a striking cover photo where Ely and the gang (or is it Raimund and the gang? #Tsismis) are seen walking across the iconic Abbey Road. Just like the British Fab Four did in 1969.
Of even bigger importance: the Eraserheads have recorded two new songs, "1995" and "Sabado," a CD of which is included in the magazine—which is a cause not just for much fanfare but an actual launch event.
The launch took place last night, September 4, 2014, at the Dusit Thani Hotel in Makati. Up front was a stage with a giant black backdrop with the Esquire logo on it. On that stage, indie bands Ourselves The Elves and Saab Magalona's Cheats performed. And on the side was a mini-museum of 'Heads memorabilia, including the MTV Moonman trophy that the band received for "Ang Huling El Bimbo" in the 1997 MTV Music Video Awards for the category "International Viewer's Choice Awards for Asia."
Amid the well-dressed crowd comprised of music industry stalwarts, A-listers John Lloyd and Anne Curtis, artists, writers, '90s kids, and a bunch of up-to-no-good FHM bros, that night's collective whisper was this: "Shet, tutugtog kaya Eraserheads?" or "Balita ko hindi raw tutugtog Eraserheads; may contract dispute ata o ewan," or "Gut feel ko tutugtog yan," or "Maybe we should start a chant..."
What chant? One of our companions suggested "Ely! Ely! Ely! Ely!"
"Gagi, magagalit si Raymund niyan!" chided another.
And now, some Instagram shots of the event from the attendees: