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Explainer: The Most Viral Web Video Ever, KONY 2012

Or how the Internet hunted down an altar boy-turned-warlord
by Gelo Gonzales | Mar 15, 2012
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Getting your 15 minutes of fame has never been easier, and it’s all thanks to social networks. All it takes, nowadays, to get noticed is a novel idea that translates well to Youtube: a goofy lip-synch (Moymoy Palaboy), epic ways to clog your arteries (the guys from Epic Meal Time), scarring your baby brother for life with a prank (this dude), or recording your bro’s volcanic temper tantrum (we’ll never forget that remote-control-to-the-ass part).

Upload it, post the link, and hope it’s shocking enough that the Internet will care to share. Doesn’t even have to be shocking sometimes. Sometimes, a cat chasing a laser pointer around should be all you need.

The most viral video in history though isn’t a bunch of cats doing a bunch of cute stuff. It’s something a lot more serious.

That video is called “KONY 2012.” Six days after its release (March 5, 2012, US time), the video hit a staggering 100 million views. The video’s trailblazing rise was tracked by Visible Measures, a company specializing on social video analytics and advertising. Those figures included numbers from the original Vimeo post, the Youtube version, and the translated and subtitled versions in Spanish, Italian, French and Chinese, among a few. 

                      
WORDS BY: GELO GONZALES
IMAGES TAKEN FROM 'KONY 2012' VIDEO
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