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Join the 2012 Adidas King of the Road!

Be king of the road, yo!
by Mikey Agulto | Jul 26, 2012
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Adidas is now opening registration for the Adidas King of the Road Southeast Asia Championship! Now on its 14th year, the most prestigious running event of the year will take place on September 30, 2012 at the Bonifacio Global City, Taguig. Get your pumped-up running Adidas kicks ready and make sure y'all be in tiptop shape!

This year’s race will have three categories – 5K, 10K, and16.8K. The 16.8-kilometer run will have a gun start as early as 5 in the morning, while the 10-kilometer and 5-kilometer runs will respectively kick off at 5:30am and 5:50am.

For the 16.8K distance, two sub categories – the ‘Closed’ category for Filipino nationals and ‘Open’ category for all nationalities – will be implemented. Race fees will be P1,050 for the 5K and 10K categories and P1,300 for the 16.8 category. Each race kit will have its corresponding singlet, and an authentic medal awaits those who would finish the race with flair and effort.

The top male and female winners from the 16.8K Closed category will be hailed as the country’s King and Queen of the Road, which in turn will qualify for an all-expense paid trip to Singapore on October 28 to compete in the Adidas KOTR Southeast Asia Championship. Sounds super bongga, no?

”The Adidas King of the Road is a platform that allows runners to achieve their personal best,” says Jayson Gervasio, Adidas Brand Communications and Sports Marketing Manager. “As a global leader, Adidas continuously provides top of the line products, technology, and events that support runners to be the best they can be.”

To join the race, participants can register online at from July 25 to September 15, 2012. On-site registrations are also available in Adidas branches located in SM Megamall, Rockwell Power Plant Mall, SM Mall of Asia, Trinoma, and Greenbelt 3 from July 25 to September 23, 2012. The event is expected to generate over 10,000 participants come game day, so sirs and madams, this one's going to be a blast ala-people power! Saya nun!

For news and updates on the Adidas King of the Road, visit the Adidas Philippines Facebook fan page by clicking here.

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