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Lebron, Durant Team Up To Promote Equality In Nike Ad

Equals everywhere
by Andrei Medina | Feb 13, 2017
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Nike has once again stepped up its game with a new advertisement that aims to promote equality not just in sports but also everywhere around the world.

The ad, which was aired at the 2017 Grammy’s, featured Nike’s top endorsers like Lebron James, Kevin Durant, Serena Williams, and Megan Rapinoe to name a few.

The black and white video starts with narrator Michael B. Jordan asking whether sports venues are the only places where everyone can be equals. “Is this the land history promised? Here you’re defined by your actions, not your looks or beliefs.”

Jordan then delivers a powerful message about how human equality should not be confined and limited to when we are playing our favorite sports.

“Equality should have no boundaries. The bonds we find here should run past these lines.
Opportunity should not discriminate. The ball should bounce the same for everyone. Worth should outshine color.”

James then comes in to end the ad with another strong message. “If we can be equals here, we can be equals everywhere.”

There’s also a behind the scenes video, where the Nike endorsers shared their thoughts on equality.

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