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Nike's We Run Race Series Returns to Manila!
It's not a race, it's a marathon-sightseeing tour-mobile concert-massage partay!
by Mikey Agulto | Oct 8, 2012
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Hey running aficionados/people who needs exercise/people who knows they need exercise but haven't gotten to doing any form of exercise yet because they're lazy: Check this out!


Yep, Nike’s We Run race returns to Manila for a second year. And just like last year, Nike aims to inspire, motivate, and connect runners around the world.

On December 2, 2012, Filipino runners will be part of the global We Run race movement, which will see a total of 395,500 runners from 34 cities participating—establishing a new global community of runners through Nike’s most connected race series using the innovative Nike+ technology. The We Run race series kicked off last September 1 in Prague, Czech Republic, and will conclude on December 15 in Rio de Janiero, Brazil.

Nike’s We Run Manila 10K race will energize the streets of Pasay City with over 13,000 high-octane runners expected to leave their footprints, sweat, and possibly drool all over the SM Mall of Asia’s grounds. If the awesome plans we heard for the in-race and post-race entertainment pushes through (Yes, in-race and post-race entertainment! Whoa, di ba?), this run also promises to be the first-ever marathon-sightseeing tour-mobile concert-massage party.

The "line-up"

And just to prove to you that we're not exaggerating things, here's how Nike described the race to us: "Set against the remarkable view of Manila Bay, the initial stretch of the race will let runners pass through the commercialized area of the Mall of Asia with the SMX Convention Center and the latest icon of the area, the eye-shaped SM Bay City Arena."

"The runners will then leave the urban commercial scenery and head towards the fields along Diosdado Macapagal Boulevard. Closing in on the halfway point of the race, runners will then pass the upcoming Belle Casino, a gold complex glistening in the morning sun. As they take a turn on Pacific Avenue and race past the same landmarks, runners will come upon the iconic ferris-wheel along Seaside Boulevard that marks the final kilometer to the finish line. The panoramic run would not be complete without an engaging en route entertainment featuring some of Manila’s top musical acts."

"Meeting the runners at the finish line is the Race Village that will offer an array of services. Runners can expect to be pampered with massage booths and get recharged at any of the refreshment stalls while being entertained by the energetic musical line-up."

Continue reading below ↓

See, we weren't lying. Crazy fun, isn't it?

Runner's fiesta

"Nike’s We Run race is a celebration of running across the world, the culmination of every runner’s dedication and commitment to train harder, defy expectations and push their bodies’ limits. Nike aims to revolutionize the running experience, by allowing runners to inspire, motivate and connect with other runners globally through the Nike+ Technology”, shared Sanjay Gangopadhyay, Marketing Director of Nike South East Asia. “With the second edition of the We Run race in Manila, Nike envisions Filipinos, the youth in particular, to further move the local running scene forward by leading the active lifestyle movement.

This year, Nike is taking inspiration to a new level as runners will also be able to follow two of Philippines most popular lifestyle bloggers, Robbie Becroft of robbieoffduty.com and Lissa Kahayon of lissakahayon.com who will be embarking on their first We Run race. Follow their We Run journey as they take on the challenge of preparing for Nike’s We Run MNL 10K race, blogging at each step of the journey, and witness how Nike elevates their everyday running experience with the various product offerings including the Nike+ ecosystem.

And as if the planned race isn't enough of a gift to you runners, Nike will also organize four training sessions focusing on proper running techniques and tips to get everyone race-ready. Runners will also be able to test out the Nike+ Running app (available on iOS and Android), and try out the season’s latest running products. These clinics will be led by podiatrists and Nike Training Club instructors to further educate individuals on how they can reach their potential as runners.

How to register

The registration for Nike’s We Run race will start today, Monday, October 8 2012 through www.facebook.com/NikeRunningPH and also on-ground at selected retail stores.

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Registration details are as follows:
CATEGORY                                                                                                      PRICE      
UNDER 25 Y.O. (24 years old and below as of race day)              Php 800      
25 Y.O. & ABOVE (25 years old and above as of race day)           Php 1,200      
BUDDY 1+1 UNDER 25 (24 years old and below as of race day)    Php 1,400     

Categories:
1.    Women's Under 25 - For women aged 24 years and below on the race day
2.    Men's Under 25 - For men aged 24 years and below on the race day
3.    Women's Open - Open to women of all ages
4.    Men's Open - Open to men of all ages

On-ground registrations will also be held at the following Nike stores:
·    Swoosh Park Fort
·    Swoosh Park Trinoma
·    Swoosh Park MOA
·    Swoosh Stadium ATC
·    Swoosh Park Ermita
·    Swoosh Park Galleria
·    Swoosh Forum Robinsons Magnolia
·    Swoosh Park Glorietta 4
·    Riovana Katipunan
·    Swoosh Stadium Rockwell

For more information, you can also visit: www.facebook.com/NikeRunningPH,
http://nikeinc.com/nike-running/news/nikes-we-run-race-series-connect-runners-around-the-world-through-nike or follow them on twitter via @NikePH.

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