Don't be suprised if ONE Championship schedules a bout in an event's undercard between the newly acquired Demetrious Johnson and one of the Team Lakay members for—wait for it—an eSports crown. The Singapore-based mixed martial arts promotion has officially launched ONE eSports—a joint venture with Dentsu Inc, Razer., and Singtel, among other top industry players, to lead Asia's competitive video game industry.
ONE Championship intends to lead a plan to invest up to US$50 million alongside other key partners into ONE eSports to create Asia’s largest global eSports Championship Series. ONE eSports will feature multiple blockbuster game titles across Asia and hold a number of eSports events held alongside ONE Championship martial arts events in 2019.
The pound-for-pound MMA king called "Mighty Mouse" will help lead the ONE eSports efforts as its Chief Brand Ambassador. Johnson, who was recently signed by ONE Championship, is a lifelong gamer and well-known Twitch streamer with a rabid following.
Earlier this year, ONE Championship announced a 30-event schedule for 2019 for its global scale martial arts events across iconic Asian cities including Singapore, Bangkok, Tokyo, Seoul, Jakarta, Shanghai, Beijing, Manila, Kuala Lumpur, Ho Chi Minh City, and many other cities. ONE eSports will piggyback off this master event schedule in select cities. In addition, ONE eSports will also produce and broadcast dedicated eSports content in the form of live event broadcasts, documentaries, reality shows, weekly magazine shows, highlights, video blogs, and other unique content across its global media broadcast platform in 138 countries.
ONE Championship Chairman and CEO Chatri Sityodtong stated: “It is with great excitement that I announce ONE eSports, Asia's largest global eSports Championship Series. We see a natural crossover between martial arts and gaming fans in Asia and an opportunity to bring them together under Asia's home of millennial live sports.
“ONE Championship is committed to bringing its same brand of large-scale event production and live broadcast capabilities, unique world-class content production, global media distribution, storytelling expertise, and marketing experience to ONE eSports. Our mission is to celebrate Asia's eSports heroes on the global stage. The establishment of ONE eSports transforms ONE Championship into Asia’s largest producer of millennial sports content.”