Kylie Jenner can definitely move product—just look at how succesful her eponymous cosmetics line is—so we fully expect adidas to experience a pop now that they’ve signed her up as an official brand ambassador. She announced the partnership on an IG story, where history happens nowadays. And since we were already on her profile (again), we decided to pick the pictures that show why Kylie and the Three Stripes are a perfect match.
1. The photo tag is real now that they're official, and we bet more than a few of those 4.8 million likes will be tapping that link
2. Like tbh we wouldn't have known this was an adidas pair without one!
3. There's a pair of shoes in there somewhere...
4. Kylie is great at projecting a mood of aspirational style–like this tonal goals pic
5. adidas trackpants with heels? Why not...
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6. ...because this partnership isn't just about sneaks, it'll also be about clothes you suddenly want to add to your closet
7. This collab obviously makes Yeezy happy as well. And when Ye is happy, we are happy too.
8. The classics will also become even more desirable with such a face (and behind) wearing them.
9. She and Kendall can now also team up for the ultimate fit pics:
10. Kylie can even legitimately claim she loved adidas all along!