Online shopping portal Zalora.com.ph has gone analog as they've set up a physical "pop-up" store at the fifth level of the EDSA Shangri-la Mall.
Just like a typical outlet, there are garment stands, shoe racks, mannequins and fitting rooms. There are, however, no cash registers. You can try out their stuff but you can't purchase them right there and then. Instead, store assistants will help you register an account at the Zalora website where you can purchase online. The item you bought will then be delivered to your preferred address.
Why the seemingly counterintuitive move? Zalora says that it's their way of reaching out to customers who aren't yet comfortable with online shopping. The pop-up store shows first-time online shoppers that hey, this online shopping thing is pretty cool and secure. And you can try it out for yourself and the girlfriend by catching this temporary Zalora boutique, which runs from June to September 2015.
Zalora also held a fashion show during the launch event,, which didn't lack for #OOTD inspirations. Check out below the best get-ups we wouldn't mind trying out ourselves!
BOAT PATTERN SHORT SLEEVE SHIRT (P599)
SHORT SLEEVE SHIRT WITH OVERALL PRINTS (P799)
BASIC MELANGE SHORT SLEEVE SHIRT (P699)
SHORT SLEEVE SHIRT WITH CONTRAST FLORAL PRINT ON SLEEEVE (P799)
BASIC SWEATER (P799)
NAVY BASIC SWEATER (P799)
BASIC LONG-SLEEVED T-SHIRT (P445)
HASHTAG TEE (P717)
BLACK FLORAL PRINT SCOOP NECK VEST (P1,516)
DOUBLE LAPEL JERSEY BLAZER IN GREY (P1,189)
DOUBLE LAPEL JERSEY BLAZER IN BLACK (P1,189)