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A Classic Sunglasses Brand Is Back

Reimagining a favorite of classic titos and titas
by Ash Mahinay | Nov 21, 2017
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Back in the sepia-toned days of the eighties, the world probably got its golden hue since it was being viewed through the lenses of Police eyewear. The Italian brand was a favorite of flashy rebel types, but you’re probably familiar with it as expensive AF (back then) shades that your dad or favorite cool tito splashed out on.

Our generation’s luho is very different though: it’s all about shoes, streetwear, and athleisure. And then we ended up all looking alike to be honest. That’s where Police and their rebranding step in, with their sights set on us Modern Alphas. “Young people who want to make a mark on the world they live in through their choices and their desire to express themselves…Unlike in the past they do not want to flee or oppose society, but to stand out within the group to which they belong,” explains Ian Lucas, regional head of De Rigo Ltd., the brand’s distributor.

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Their shades have strong design elements like “eyebrows” and horizontal bars–people are always going to be asking, “hey man, what’s that on your face” but in a good mirin way. It’s time to go eyewear game strong in 2018 fam. Here’s our top three:

Police Blackbird

Police Blackbird Light

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Police Halo

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